Create one digital brand capable of supporting two distinct service businesses without forcing them into the same customer journey.
PERSONAL TRAINING · DOG TRAINING · DUAL-SERVICE BUSINESS PLATFORM
Two completely different services.
One business. One clear digital experience.
Training by Mac presented an unusual brand challenge: personal training and dog training needed to exist under the same identity without confusing customers or making either service feel secondary. DLX designed a dual-service platform that separates each customer journey while preserving one recognizable brand, allowing visitors to immediately choose what they need, understand the available services and pricing, and move toward becoming a client.
Visitors are intentionally routed into either personal training or dog training, where the content, services, packages and calls to action become specific to what that customer came to find.
Services and pricing are presented directly within the experience, creating a clearer path from discovery to inquiry while giving the business room to expand its offerings over time.
The architecture is being positioned for integrated appointment scheduling and payments, allowing customers to progress from discovering a service to selecting, scheduling and paying for it within the same branded environment. Scheduling and payments are presented as future/readiness functionality, not as currently deployed capability.
WHAT DLX DELIVERED
Dual-Service Architecture · Brand Strategy · Personal Training Experience · Dog Training Experience · Service & Package Presentation · Pricing Architecture · Client Intake · Responsive Design · Conversion Strategy · Scheduling-Ready Infrastructure · Payment-Ready Infrastructure
EXPERIENCE ARCHITECTURE
How the build is designed to move.
This is an abstracted, non-sensitive representation of the approved experience flow—not a fabricated application screenshot.
01TRAINING BY MAC
Customer-facing experience
02PERSONAL TRAINING
Customer-facing experience
03DOG TRAINING
Customer-facing experience
04COMMON PLATFORM
Operational / platform layer
The result is one brand with two distinct customer journeys—and a platform designed to eventually take both from discovery to payment.
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